Bark Bark Afifioga o Pia e Dheeraj Bangur

O le mamanu Bark Bark Afifioga o Pia e Dheeraj Bangur o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2025

Bark Bark Afifioga o Pia

na mamanuina e Dheeraj Bangur

Tagata Fa'atau: Brandsthan

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

15,430

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #166240

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Bark Bark Afifioga o Pia

O le Bark Bark Beer o se fa'aputuga pia Siamani maualuga le tulaga ma mamanu malolosi ma tulaga ese. O le ituaiga Māmā (3.5 pasene ABV) e fa'aalia i se tini pa'epa'e mafolafola ma fa'ailoga lanumoana mo se lagona fa'amalūlū. O le Pogisa (7.5 pasene ABV) i totonu o se tini uliuli ma fa'ailoga mumu, fa'aalia le malosi tele, a'o le Masani (5 pasene ABV) o lo'o i se tini samasama pupula ma fa'ailoga mumu ma uliuli mo le paleni lelei. O le fa'aupuga "Crafted for the Untamed" e tu'ufa'atasi ai tusitusiga lima ma fonta malolosi, fa'aalia ai le agaga fiamalaga ma le lototele.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Bark Bark Afifioga o Pia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Bark Bark Afifioga o Pia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Bark Bark Afifioga o Pia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Bark Bark Beer is a premium German brand crafted for the bold. It is offered in three variants, Light (3.5% ABV) in a sleek white can with blue accents, Dark (7.5% ABV) in a black can with red highlights, and Regular (5% ABV) in a vibrant yellow can with red and black accents, balancing boldness and approachability. The tagline Crafted for the Untamed merges hand-script with bold modern fonts, capturing the adventurous spirit and fearless edge of the brand.
Fua & Fa'apipi'i: The design utilizes standard 500ml aluminum cans with dimensions conforming to ISO specifications are diameter 66mm (202/211) and Height 122mm (610). The cans feature a sleek matte finish for a premium look and feel, with chrome metallic highlights for accentuating the color details. The packaging ensures durability, stackability, and compatibility with modern filling lines, adhering to industry standards for production efficiency.
Fa'ailoga: Bark Bark Beer, German Shepherd logo, Bavaria beer inspiration, matte finish cans, chrome accents, adventurous beer branding, modern beer packaging, playful beer identity
Tekonolosi Gaosiga: The design features aluminum cans with matte finishes for a premium tactile feel. Metallic blue accents in the Light variant, red in the Bold variant, and yellow in the Regular variant are applied with a chrome finish, adding a striking shine to the minimal color palette. Vertical wavy lines in bold gray with a pinch of each variant color represent zeal and joy. This blend of textures and finishes emphasizes a modern, high-quality aesthetic, ensuring durability and visual appeal.
Lu'itau o le Mamanu: The creative challenge was blending boldness with joy while honoring Bavaria beer heritage. Internally, I balanced historical significance with a modern, playful brand identity using the German Shepherd as a symbol. Socially, I aimed to break the seriousness of traditional beer branding. Externally, production constraints like ensuring matte finishes and chrome accents aligned with available technology, while research relied on limited but focused online insights to craft a unique narrative.
Su'esu'ega: I conducted self driven exploratory research, analyzing beer brands and identifying a lack of fun in their design. The goal was to create a joyful, bold identity. Inspired by Bavaria, Germany. Known for fine beer and the German Shepherd as a design icon, I chose Bark Bark for its playful appeal. Google insights and German flag colors (black, yellow, and red) influenced the design, blending tradition with a modern flair. The result connects emotionally, setting a new standard in beer branding.
Fa'aosofia: Inspired by Bavaria's untamed spirit, Bark Bark Beer fuses boldness with modern flair. Each variant reflects its unique personality, Light, in a crisp white can with blue accents, offers breezy refreshment. Bold, in sleek black with fiery red, radiates intense character. Regular, in vibrant yellow with red and black, balances flavor for any occasion. Featuring a hand-scripted Crafted font and bold Untamed typeface, Bark Bark Beer is more than a drink. It is an adventure in every can.
Umi o le Poloketi: The project started in October 2009 in Jaipur and finished in November 2024 in Jaipur.
Fa'agasologa o Galuega: This beer can operates like any standard can, featuring a single pull-tab mechanism. The colored matte aluminum ring tab is designed for easy opening with a simple push-down action, ensuring convenience. Users can drink directly from the can or insert a straw for a more refined experience. The pull-tab design ensures an airtight seal until opened, preserving freshness and carbonation, while the ergonomic tab shape allows effortless interaction.