Jian Shan Jian Shui Afifiega Ava Malosi e Jing Chen

O le mamanu Jian Shan Jian Shui Afifiega Ava Malosi e Jing Chen o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2024

Jian Shan Jian Shui Afifiega Ava Malosi

na mamanuina e Jing Chen

Tagata Fa'atau: Jing Chen

Manumalo o le A' Design Award Auro i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #160933

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Jian Shan Jian Shui Afifiega Ava Malosi

O le mamanu afifiega i aso nei e le gata i le puipuia o oloa, ae sili atu lona taua i le fa'asalalauina o manatu tau puipuiga o le si'osi'omaga ma le fa'atuputeleina o le tau o oloa. O le fonotaga mamanu talu ai nei ua fa'ailoa mai ai, i luma o lu'itau tau si'osi'omaga, o afifiega lanu meamata o lo'o fa'atuputeleina ma avea ma aga fou, o mea e mafai ona pala ma toe fo'i i le natura, mamanu toe fa'aogaina ua fiafia i ai. E le gata i lea, o mea fou foi o se aga o le pisinisi, ma manatu e pei o le fa'apitoa fa'atino ua a'afia ai tuaoi o le mamanu afifiega.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Jian Shan Jian Shui Afifiega Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Jian Shan Jian Shui Afifiega Ava Malosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Jian Shan Jian Shui Afifiega Ava Malosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Fua & Fa'apipi'i: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Fa'ailoga: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Tekonolosi Gaosiga: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Lu'itau o le Mamanu: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Su'esu'ega: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Fa'aosofia: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Umi o le Poloketi: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Fa'agasologa o Galuega: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.