Fruit Bar Afifiga o Mea'ai Vave e Olha Takhtarova

O le mamanu Fruit Bar Afifiga o Mea'ai Vave e Olha Takhtarova o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2024

Fruit Bar Afifiga o Mea'ai Vave

na mamanuina e Olha Takhtarova

Tagata Fa'atau: SOTB and D

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

15,963

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #160663

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Fruit Bar Afifiga o Mea'ai Vave

Fruit Bar o se mamanu afifiga mo se atigipusa o pusa mea'ai vave e maua mai i le natura. O nei mea'ai e faia mai i nati, fualaau'aina ma fatu, e aunoa ma ni mea faaopoopo faapisinisi. O ituaiga taitasi, e aofia ai apricot, figs, prune, tamarina ma multifruit, ua faaalia i totonu o se afifiga e fua i le 140 i le 130 milimita. O vaega manino susulu i lanu piniki, moli, lanumeamata, lanumoana ma mumu e vavaeese ai ituaiga taitasi i luga o fata faatau. O tagata faataitai ata e fai ma sui o fua taitasi e faaalia ai le malosi ma le olioli. Na faia se logo tulaga ese mo oloa taitasi e lagolago ai le vave iloa, ma tuu atu ai foi i le fa'ailoga oloa se foliga faauo.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Fruit Bar Afifiga o Mea'ai Vave, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Fruit Bar Afifiga o Mea'ai Vave e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Fruit Bar Afifiga o Mea'ai Vave ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Fua & Fa'apipi'i: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Fa'ailoga: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Tekonolosi Gaosiga: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Lu'itau o le Mamanu: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Su'esu'ega: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Fa'aosofia: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Umi o le Poloketi: Poland. The project began in January 2023 and ended in June 2023
Fa'agasologa o Galuega: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.