Yellow Crane Tower Afifiliga Vai e Jin Zhang

O le mamanu Yellow Crane Tower Afifiliga Vai e Jin Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2024

Yellow Crane Tower Afifiliga Vai

na mamanuina e Jin Zhang

Tagata Fa'atau: Wuhan Sanbu Brand Design

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

15,253

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #154744

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Yellow Crane Tower Afifiliga Vai

O le vai puna natura mo le inu lenei na gaosia e le Yellow Crane Tower. E fa'aoga e le tufuga mamanu le auala o le tusiaina o mataitusi e solia ai le tuaoi i le va o tusitusiga ma ata, ma tu'ufa'atasiina ai le aganuu e 3500 tausaga le matua o Wuhan i totonu o mataitusi e tolu o le Yellow Crane Tower, ma fa'amalosia pea le igoa fa'apisinisi ma le tulaga fa'aaai. O le fa'aosofiaga o le mamanu o le tapuni fagu e sau mai le manu crane e ave le tagata le oti i le White Cloud Yellow Crane, ma fa'aalia ai le matagofie le oti o le Yellow Crane Tower.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Yellow Crane Tower Afifiliga Vai, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Yellow Crane Tower Afifiliga Vai e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Yellow Crane Tower Afifiliga Vai e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Fua & Fa'apipi'i: 225mmx60mmx60mm
Fa'ailoga: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Tekonolosi Gaosiga: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Lu'itau o le Mamanu: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Su'esu'ega: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Fa'aosofia: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Umi o le Poloketi: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Fa'agasologa o Galuega: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.