Moutai 1935 Afifiga o le Ava Malosi e Chengdu Wanjiazu Technology Co., Ltd

O le mamanu Moutai 1935 Afifiga o le Ava Malosi e Chengdu Wanjiazu Technology Co., Ltd o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2024

Moutai 1935 Afifiga o le Ava Malosi

na mamanuina e Chengdu Wanjiazu Technology Co., Ltd

Tagata Fa'atau: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Manumalo o le A' Design Award Auro i le Vaega Afifi

2,814,292

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #153916

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Moutai 1935 Afifiga o le Ava Malosi

O le Moutai 1935 o se afifiga mo le ava malosi Saina mai le itumalo o Guizhou. O le fagu tioata e iai mamanu fa'atumutumu i luga o se talāaga mūmū, e fa'aalia ai vaaiga auro o tagata fa'atau masima ma fefa'ataua'iga o le ava malosi i le taulaga o Moutai. O nei mamanu e fa'aosofia mai ata vali fa'aleaganu'u a Saina. E tolu li'o o galu auro ua fa'atumutumu i luga o le tau'au o le fagu. O le fogāfagu fa'atumutumu ua fa'auma i le sausau o le tioata fa'aiila, lea e fa'aleleia ai le taofi ma le pa'i i ai. O le pulou u'amea zinc e fa'aaogaina ai se fausaga fa'anifo gau e fai ma puipuiga mai le fa'akomipiuta pepelo. O le pusa meaalofa e faia mai le pepa mafiafia e mafai ona toe fa'aaogaina ma pala fa'anatura.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Moutai 1935 Afifiga o le Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Moutai 1935 Afifiga o le Ava Malosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Moutai 1935 Afifiga o le Ava Malosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Fua & Fa'apipi'i: product dimensions,230 mm x 85 mm x 85 mm
Fa'ailoga: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Tekonolosi Gaosiga: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Lu'itau o le Mamanu: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Su'esu'ega: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Fa'aosofia: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Umi o le Poloketi: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Fa'agasologa o Galuega: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Sui o le 'Au: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)