Chilled Milk Pusa e Kazuo Fukushima and Haruka Takeuchi

O le mamanu Chilled Milk Pusa e Kazuo Fukushima and Haruka Takeuchi o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2023

Chilled Milk Pusa

na mamanuina e Kazuo Fukushima and Haruka Takeuchi

Tagata Fa'atau: Meiji China Investment Co.,Ltd.

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

17,340

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #150429

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Chilled Milk Pusa

O le susu fou suamalie e mafai ona saunia e povi e tausia i se siosiomaga lelei. Ma e sa'oloto povi e maua ai mea'ai fefiloi o lo'o iai mea'ai paleni lelei. O le musumusuga o povi sili ona lelei o lenei oloa. O le tulaga maualuga o loʻo faʻaalia i le lolomi lanu auro, ma o ata tusi lima e faʻaalia ai le manaia o le natura. E le gata i lea, o le mutia i le gutu o le povi e faʻaalia ai le lelei o le faʻaleleia o le siosiomaga. O le faailoga o le povi auro o se faailoga o lenei oloa. Ma e talafeagai mo le maketi Saina.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Chilled Milk Pusa, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Chilled Milk Pusa e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Chilled Milk Pusa ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Fua & Fa'apipi'i: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Fa'ailoga: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Tekonolosi Gaosiga: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Lu'itau o le Mamanu: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Su'esu'ega: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Fa'aosofia: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Umi o le Poloketi: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Fa'agasologa o Galuega: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Pateni: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Sui o le 'Au: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Fa'aaloaloga o Ata: Photographer: Zhu Jie