Ecommuni Brochure Galuega Faavae: Fuafuaga o Auaunaga mo Poto Masani i Faaaliga e Xi Zhu

O le mamanu Ecommuni Brochure Galuega Faavae: Fuafuaga o Auaunaga mo Poto Masani i Faaaliga e Xi Zhu o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Uʻamea i le Vaega Tauva Mamanu Auaunaga.

UʻameaAuaunaga· 2023

Ecommuni Brochure Galuega Faavae: Fuafuaga o Auaunaga mo Poto Masani i Faaaliga

na mamanuina e Xi Zhu

Manumalo o le A' Design Award Uʻamea i le Vaega Auaunaga

82,471

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #150074

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Ecommuni Brochure Galuega Faavae: Fuafuaga o Auaunaga mo Poto Masani i Faaaliga

Tusitusiga o le Tusi: O le Ecommuni Brochure ose fuafuaga o auaunaga e mafai ai e le au asiasi i faaaliga ona fatuina a latou lava tamaitusi faaleaoina. E filifili e le au asiasi mea faaaliga i le taimi o le faaaliga e ala i le pai i pepa mailei NFC o loo tuu i tafatafa o oloa. O mea ua filifilia e faapotopotoina i totonu o se tamaitusi numera lea e mafai ona toe teuteuina i totonu o se polokalame, e aofia ai suiga o le faatulagaga, faailoga, ma ata laiti. O le ulu pepa e faia mai le auala na asiasia ai. O le tamaitusi e lomia i luga o pepa naʻo le taimi e alu ese ai le tagata asiasi. Ua faaitiitina le otaota pepa ma o faamatalaga ua aoina e lagolagoina ai le pisinisi o faaaliga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Ecommuni Brochure Galuega Faavae: Fuafuaga o Auaunaga mo Poto Masani i Faaaliga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Ecommuni Brochure Galuega Faavae: Fuafuaga o Auaunaga mo Poto Masani i Faaaliga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Ecommuni Brochure Galuega Faavae: Fuafuaga o Auaunaga mo Poto Masani i Faaaliga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Fua & Fa'apipi'i: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Fa'ailoga: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Tekonolosi Gaosiga: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Lu'itau o le Mamanu: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Su'esu'ega: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Fa'aosofia: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Umi o le Poloketi: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Fa'agasologa o Galuega: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Sui o le 'Au: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang