Ride on the Right Track Kamupania i luga o Nofoaafi Sa'o e Tai Yuan Chiou and Chien Chun Feng

O le mamanu Ride on the Right Track Kamupania i luga o Nofoaafi Sa'o e Tai Yuan Chiou and Chien Chun Feng o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.

ApamemeaFa'alauiloa· 2023

Ride on the Right Track Kamupania i luga o Nofoaafi Sa'o

na mamanuina e Tai Yuan Chiou and Chien Chun Feng

Tagata Fa'atau: Momentum Bikes

Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa

34,302

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #149139

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Ride on the Right Track Kamupania i luga o Nofoaafi Sa'o

Kamupania "Ride on the Right Track" o se kamupania fa'asalalauga i luga o media fa'asosiale na fatuina mo se fa'ailoga uila afi e fa'alauiloa ai masaniga fa'aletausaga e mafai ona fa'atumauina i aso ta'itasi. E fa'aogaina e le kamupania ata fa'anatura, lanu meamata, ata fa'atagata la'au, ma fe'au faauo e faigofie ai ona malamalama tagata i mataupu tau le fa'atumauina o le siosiomaga. O mea o loo aofia ai ni fa'amatalaga fiafia i ata fa'atusa, sitika tala mo Instagram ma Facebook, se fa'aaliga tu'usa'o (live stream), ma se fa'afaleseli mo media fa'asosiale. E fa'alaeiauina auala femalaga'i e sili atu ona lanu meamata fa'apea ma faifa'ato'aga i taulaga e ala i ni gaoioiga laiti ma faigofie. O le sini, o le fa'atupuina o se a'afiaga aoao mai filifiliga masani i aso uma.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Ride on the Right Track Kamupania i luga o Nofoaafi Sa'o, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Ride on the Right Track Kamupania i luga o Nofoaafi Sa'o e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Ride on the Right Track Kamupania i luga o Nofoaafi Sa'o e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Fua & Fa'apipi'i: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Fa'ailoga: Social Media Campaign, Illustration Design, Eco-friendly, Green
Tekonolosi Gaosiga: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Lu'itau o le Mamanu: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Su'esu'ega: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Fa'aosofia: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Umi o le Poloketi: The project started in April and ended in May 2022 in North America and Europe.
Fa'agasologa o Galuega: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Pateni: Copyrights belong to Momentum Bike, 2023.
Sui o le 'Au: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Fa'aaloaloga o Ata: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak