Haokan City Faiga o le Fatuina o Vitiō e Baidu Online Network Technology Beijing

O le mamanu Haokan City Faiga o le Fatuina o Vitiō e Baidu Online Network Technology Beijing o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.

ApamemeaFa'alauiloa· 2023

Haokan City Faiga o le Fatuina o Vitiō

na mamanuina e Baidu Online Network Technology Beijing

Tagata Fa'atau: Baidu Online Network Technology. Beijing

Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #146901

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Haokan City Faiga o le Fatuina o Vitiō

O le taui a le Haokan City o se fuafuaga o le fatuina o vitiō e faʻalauiloaina ai igoa faʻapisinisi a aai i luga o le initaneti ma fafo atu o le initaneti. O le faiga lenei e tuʻufaʻatasia ai aganuu faʻalotoifale, turisi, teuga, ma tekonolosi fou e fatu ai se faʻailoga faʻapitoa mo aai taʻitasi. O fausaga faʻaleaganuu, ofu ma vaega faʻapitoa o galuega faʻatino lima, e aofia ai fao "Chinese knot", piping, lalaga, ma suʻisuʻi, e faʻaalia atu i le 3D simulation ma ata gaoioi. O se tagata e igoa iai o Dongfang Chen e taʻitaʻia ai tupulaga talavou o loʻo fatuina mea fou. O vitiō pupuu ma faʻamoemoega fafo atu o le initaneti e valaʻau atu ai i tagata ina ia pueina ma faʻasoa atu aganuu a aai taʻitasi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Haokan City Faiga o le Fatuina o Vitiō, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Haokan City Faiga o le Fatuina o Vitiō e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Haokan City Faiga o le Fatuina o Vitiō e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Fa'ailoga: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Tekonolosi Gaosiga: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Lu'itau o le Mamanu: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Su'esu'ega: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Fa'aosofia: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Umi o le Poloketi: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Fa'agasologa o Galuega: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.