Dedao Focus7 Faitau Tusi Fa'aeletonika e William Volcoff and Yawei Zhang

O le mamanu Dedao Focus7 Faitau Tusi Fa'aeletonika e William Volcoff and Yawei Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Masini Fa'aaogaina Eletise.

ApamemeaMasini Eletise· 2023

Dedao Focus7 Faitau Tusi Fa'aeletonika

na mamanuina e William Volcoff and Yawei Zhang

Tagata Fa'atau: Dedao (Tianjin) Culture & Communication Co., Ltd.

Manumalo o le A' Design Award Apamemea i le Vaega Masini Eletise

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #145505

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Dedao Focus7 Faitau Tusi Fa'aeletonika

O le Dedao Focus7 o se faitau tusi fa'aeletonika na fatuina mo tagata faitau tusi e faapelepele i le lagona o se tusi lomia moni. O le fa'ava'a e faia i le u'amea alumini (aluminium alloy) e fa'afoliga e ala i le fa'agasologa CNC machining, ma o le mata anodized e teena ai le se'e, tofafa ma le pala. O le foliga o lo'o toe fa'amanatu mai ai se itulau ua gaugau, o se fa'ata'ita'iga masani e fa'aaogaina e taofi ai le faitauina. O le lau 7-inisi E Ink o lo'o iai le tioata e teena ai le pupula ma se ufiufi e puipuia ai mai togi tamatamai lima. O le mamafa e 210 kalama e latalata i le mamafa o se tusi laitiiti e ofi i totonu o le taga, ma o le fausaga paleni e fa'aitiitia ai le fa'amamafaina o le tapulima. O le teuina o le oloa e leai ni vaita'ele, leai ni palasitika, ma e faia mai i le pulu e mafai ona pala.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Dedao Focus7 Faitau Tusi Fa'aeletonika, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Dedao Focus7 Faitau Tusi Fa'aeletonika e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Dedao Focus7 Faitau Tusi Fa'aeletonika e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Fua & Fa'apipi'i: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Fa'ailoga: ereader, tablet, book, eInk, CNC, aluminium,
Tekonolosi Gaosiga: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Lu'itau o le Mamanu: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Su'esu'ega: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Fa'aosofia: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Umi o le Poloketi: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Fa'agasologa o Galuega: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Pateni: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Sui o le 'Au: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao