Nianfenyuanjiang Gu3o Afifiga o Meainu Ava Malosi e Jinhui Liang, Keyong Dong and Rui Wu

O le mamanu Nianfenyuanjiang Gu3o Afifiga o Meainu Ava Malosi e Jinhui Liang, Keyong Dong and Rui Wu o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2023

Nianfenyuanjiang Gu3o Afifiga o Meainu Ava Malosi

na mamanuina e Jinhui Liang, Keyong Dong and Rui Wu

Tagata Fa'atau: Anhui Gujing Distillery Co. Ltd

Manumalo o le A' Design Award Ario i le Vaega Afifi

31,007

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #142192

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Nianfenyuanjiang Gu3o Afifiga o Meainu Ava Malosi

O le Gu30 o se fagu ua mamanuina mo le baijiu, o se ava malosi masani a Saina. O le mamanu e faaauau ai le laina o oloa Nianfenyuanjiang ma tausisia ai le foliga masani o le fagu ma le faatusa o le tarako. O le fagu e faia i le sarin, o se mea faitino susulu ma manino, ina ia sili atu ona manino le foliga o le tarako ua togitogia ma faigofie ona vaaia le vai i totonu. O le tioata, palasitika, acrylic ma le pepa o loo faaaogaina i le afifiga. O elemene faatupu e faamanatu mai ai le tala faasolopito umi o le faiga o ava a le fale gaosi ava. O le sini o le mamanu ia tuu ai le oloa i le vaega maualuga o le maketi o le baijiu.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Nianfenyuanjiang Gu3o Afifiga o Meainu Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Nianfenyuanjiang Gu3o Afifiga o Meainu Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Nianfenyuanjiang Gu3o Afifiga o Meainu Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Fua & Fa'apipi'i: Width 15.4cm x Depth12cm x Height 28.5cm
Fa'ailoga: Baijiu, spirit, packaging
Tekonolosi Gaosiga: glass, plastic, acrylic, paper
Lu'itau o le Mamanu: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Su'esu'ega: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Fa'aosofia: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Umi o le Poloketi: from 2021 to 2022, Bozhou City, Anhui Province, China
Fa'agasologa o Galuega: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Sui o le 'Au: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu