Buddy Workwear Primary Function: Faasinomaga o le Fa'ailoga e Pilotfisch GmbH and Co. KG

O le mamanu Buddy Workwear Primary Function: Faasinomaga o le Fa'ailoga e Pilotfisch GmbH and Co. KG o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Fa'alauiloa.

ArioFa'alauiloa· 2022

Buddy Workwear Primary Function: Faasinomaga o le Fa'ailoga

na mamanuina e Pilotfisch GmbH and Co. KG

Tagata Fa'atau: Buddy Workwear Manufaktur

Manumalo o le A' Design Award Ario i le Vaega Fa'alauiloa

48,608

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #140102

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Buddy Workwear Primary Function: Faasinomaga o le Fa'ailoga

Buddy Workwear o se fa'ailoga na faia mo se kamupani gaosi lavalava faigaluega i Siamani. O le igoa Buddy e fai ma autu o le fa'ailoga ma e maua mai i le igoa muamua o le kamupani. O le lanumoana uliuli o le lanu autu ma e fa'ailoga mai ai oloa ma ata, ae o le lanumoana malamalama e fa'aaogaina e fai ma fa'amamafa ma lanu fa'amanino. O lanu e lua e fa'aopoopo le tasi i le isi e pei o ni uo. O le tusitusiga manino ma le fa'aupuga faigofie e lagolagoina ai le uiga tuusa'o o le fa'ailoga. O le fa'ailoga o lo'o fa'aaogaina i tamaitusi fa'apepa, se upega tafa'ilagi, se vitio ma se fa'agaioiga fa'asalalauga fa'aagafesootai.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Buddy Workwear Primary Function: Faasinomaga o le Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Buddy Workwear Primary Function: Faasinomaga o le Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Buddy Workwear Primary Function: Faasinomaga o le Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Fua & Fa'apipi'i: Brochures DIN A4
Fa'ailoga: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Tekonolosi Gaosiga: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Lu'itau o le Mamanu: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Su'esu'ega: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Fa'aosofia: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Umi o le Poloketi: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Fa'agasologa o Galuega: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Sui o le 'Au: Pilotfisch GmbH & Co. KG
Fa'aaloaloga o Ata: Photography: Fotografie Witte Wattendorff GmbH, Münster