Sugar of Wagu Faaputuga o Suka mo Suka Nammu e Jie Yang

O le mamanu Sugar of Wagu Faaputuga o Suka mo Suka Nammu e Jie Yang o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Sugar of Wagu Faaputuga o Suka mo Suka Nammu

na mamanuina e Jie Yang

Tagata Fa'atau: Decelent

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

12,122

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #136068

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Sugar of Wagu Faaputuga o Suka mo Suka Nammu

O le Suka a Wagu o se mamanu faaputuga mo se suka masani e faia mai fatu amaranth i Hubei, Saina. O le suka o se meaai faaleaganuu a tagata Tujia. O le atigi pepa malo e lomia lafalafa ona gaugau lea i foliga o se taika, ma o measuamalie e teu i totonu o le manava lanumeamata. O lanu uma e maua mai i mamanu ie Tujia ma e aveese mai i laau faapea vao i le lotoifale. O nei vali faanatura e mou pe a mavae le tausaga e tasi, o lea e toe foi ai le teuga i le natura. O le faamoemoe o le mamanu ia faataatia se oloa faaitulagi e le o taatele ona iloa i le lautele o tagata.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Sugar of Wagu Faaputuga o Suka mo Suka Nammu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Sugar of Wagu Faaputuga o Suka mo Suka Nammu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Sugar of Wagu Faaputuga o Suka mo Suka Nammu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Fua & Fa'apipi'i: Length: about 15cm width: About 8cm height: About 20cm
Fa'ailoga: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Tekonolosi Gaosiga: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Lu'itau o le Mamanu: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Su'esu'ega: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Fa'aosofia: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Umi o le Poloketi: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Fa'agasologa o Galuega: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Sui o le 'Au: JieYang