Plant Selected Afifili o Meaʻai e Blackandgold Shanghai

O le mamanu Plant Selected Afifili o Meaʻai e Blackandgold Shanghai o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Plant Selected Afifili o Meaʻai

na mamanuina e Blackandgold Shanghai

Tagata Fa'atau: Yili Group

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

12,631

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #134253

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Plant Selected Afifili o Meaʻai

Plant Selected o se mamanu afifili mo se fua o meainu e faavae i laau. O le fagu o se PET ua ufitia i se ata mati, e 60 mm le lautele, 60 mm le loloto ma le 177 mm le maualuga. O le lanu meamata e faaaogaina mo le meainu soya ae lanu moana mo le meainu oats. O le igoa o le oloa ua tusia i se tusitusiga faaperetania tele e pei o le graffiti, ma o fatu soya auro ma oats ua tuufaatasia i totonu o mataitusi. O se puipui lanu atoa e fai ai se poloka lanu malosi i luga o le fata. O aoga o le oloa ua tuu i lalo e faailoa atu ai i tagata faatau.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Plant Selected Afifili o Meaʻai, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Plant Selected Afifili o Meaʻai e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Plant Selected Afifili o Meaʻai e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Fua & Fa'apipi'i: Width 60 mm x Depth 60 mm x Height 177 mm
Fa'ailoga: Packaging, plant-based Beverage, plant milk, China
Tekonolosi Gaosiga: PET bottle covered with Matte film
Lu'itau o le Mamanu: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Su'esu'ega: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Fa'aosofia: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Umi o le Poloketi: The project started in September, 2020 and the product is launched in March, 2021
Fa'agasologa o Galuega: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Pateni: All photos and video credits to blackandgold Shanghai, 2022.
Sui o le 'Au: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN