Alu sa'o i le anotusi
Ying Hua Qing Su Afifiina e Jin Zhang

O le mamanu Ying Hua Qing Su Afifiina e Jin Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.


ApamemeaAfifi· 2022

Ying Hua Qing Su Afifiina

na mamanuina e Jin Zhang

Tagata Fa'atau: Ying Hua Qing Su

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Lanu

Le Mamanu

E Uiga ia Ying Hua Qing Su Afifiina

O le pito i luma o le pusa meaalofa e ufiufi i fuga o cherry, e fetaui ma fale iloga i Wuhan, e faʻaalia ai le malosi o le tautotogo ma uiga faʻalotoifale. O le foloa ma le tusi alofa e tuʻuina atu ai le ata o lagona alofa, o tagata i le 1990s e faʻaopoopoina se lagona o le toe faʻafoʻi, faʻamaonia uiga o le tufuga seneturi tuai o le ituaiga. O le atigi pusa i totonu e mafai ona gaugau ma le poto i foliga o le fuga o le cherry, lea e fetaui ma le atigipusa lanumoana pito i lalo o le vaituloto, e fausia ai le lagona matagofie o Cherry Blossom e pa'ū i luga o le vaituloto.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Ying Hua Qing Su Afifiina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Ying Hua Qing Su Afifiina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Ying Hua Qing Su Afifiina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Fua & Fa'apipi'i
396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Fa'ailoga
Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Tekonolosi Gaosiga
Coated paper with gray board, hot Blue Gold
Lu'itau o le Mamanu
The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Su'esu'ega
In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Fa'aosofia
When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Umi o le Poloketi
The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Fa'agasologa o Galuega
The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Sui o le 'Au
Designer:Jin Zhang
Illustrator:Ru Jun

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