O le mamanu Have A Good Tea Afifiga o le Lauti e Toshiki Okada o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.
ApamemeaAfifi· 2021
Have A Good Tea Afifiga o le Lauti
na mamanuina e Toshiki Okada
Tagata Fa'atau: Zikkichi Co.,Ltd.
Manumalo o le A' Design Award Apamemea i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #119804Le Mamanu
E Uiga ia Have A Good Tea Afifiga o le Lauti
O le Have A Good Tea o se mamanu afifiga mo se lauti manogi mai Iapani na gaosia i le aai anamua o Kawagoe. O le pusa e teu ai lauti e iai le tofo o fuga sakura (cherry blossom) ma le fuga sakura o le po, na fai mo le vaitau o le vaaiga i fuga sakura. O ata vali vai (watercolor) na tusia i lima e faaali mai ai se laufanua o le lotoifale, ma o le eria o le logo ua faaeaeina (embossed) ina ia tuu ese mai le ata pito i tua. E faigofie ona uu le pusa, ua faia mai pepa maualuga le lelei e mafai ona toe faaaogaina ma e le mumu, ma e mafai ona vaeluaina mo le toe faaaogaina. O le mamanu e taumafai e faailoa atu le aganuu o le lauti i tagata talavou.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Have A Good Tea Afifiga o le Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Have A Good Tea Afifiga o le Lauti e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Have A Good Tea Afifiga o le Lauti e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel. - Fua & Fa'apipi'i
- (W)85mm x (D)20mm x (H)150mm
- Fa'ailoga
- Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
- Tekonolosi Gaosiga
- To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper. - Lu'itau o le Mamanu
- The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
- Su'esu'ega
- This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
- Fa'aosofia
- Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product. - Umi o le Poloketi
- This project started in october 2018 in Kawagoe and finished in February 2019.
- Fa'agasologa o Galuega
- The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
- Sui o le 'Au
- Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa - Fa'aaloaloga o Ata
- All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada
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