Mingluye Galuega Autu: Afifiga o Vaiinu 'Ava Malosi e Wen Liu, Bo Zheng and Weijie Kang

O le mamanu Mingluye Galuega Autu: Afifiga o Vaiinu 'Ava Malosi e Wen Liu, Bo Zheng and Weijie Kang o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2021

Mingluye Galuega Autu: Afifiga o Vaiinu 'Ava Malosi

na mamanuina e Wen Liu, Bo Zheng and Weijie Kang

Tagata Fa'atau: Anhui Mingguang Liquor Co., Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

19,550

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #119677

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Mingluye Galuega Autu: Afifiga o Vaiinu 'Ava Malosi

Tusitusiga o le Tusi: O Mingluye o se mamanu afifiga mo se baijiu, o se ava malosi masani a Saina e faia mai lea i pi pusa lāitiiti (mung bean). O le fausaga o le fagu na maua le fa'aosofia mai le pi pusa, lea e faaaogāina foi e fai ma vailaʻau faaSaina masani. O laina tutū paepae i le fagu e faamanatu mai ai le fua o le pi, ma faasino atu i le ola fou. O le tino o le fagu ua tapua'i i mamanu o laulaau, la'au, ma fua o le pi pusa lāitiiti, ma o le pulou o loo iai se ata masani e pei o le eleele. O le atigipusa i fafo e faia mai se pepa faapitoa faatasi ma le pa'u sinaʻele (bronzing) ma tapua'iga. O le afifiga ua taofia i se tulaga faigofie ina ia faatapula'aina ai le faaaogāina o mea.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Mingluye Galuega Autu: Afifiga o Vaiinu 'Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Mingluye Galuega Autu: Afifiga o Vaiinu 'Ava Malosi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Mingluye Galuega Autu: Afifiga o Vaiinu 'Ava Malosi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Fua & Fa'apipi'i: 130mm*100mm*280mm
Fa'ailoga: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Tekonolosi Gaosiga: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Lu'itau o le Mamanu: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Su'esu'ega: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Fa'aosofia: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Umi o le Poloketi: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Fa'agasologa o Galuega: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Sui o le 'Au: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang