Alu sa'o i le anotusi
RingCentral Message Video Phone Fa'aaliga Gaoioiga e Not Real

O le mamanu RingCentral Message Video Phone Fa'aaliga Gaoioiga e Not Real o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Ata Tifaga.


ArioAta Tifaga· 2021

RingCentral Message Video Phone Fa'aaliga Gaoioiga

na mamanuina e Not Real

Tagata Fa'atau: RingCentral

Manumalo o le A' Design Award Ario i le Vaega Ata Tifaga

42,213

Lanu

Le Mamanu

E Uiga ia RingCentral Message Video Phone Fa'aaliga Gaoioiga

O le RingCentral o le tulaga fesoʻotaʻiga pisinisi #1, e faʻatasi ai tagata uma ma mea uma e faʻatino ai galuega. Na fausia e NotReal se ata faʻamatalaga lautele e faʻaalia ai mea uma e mafai ona faia e lenei talosaga malosi, ina ia mafai e tagata matamata ona iloa le lautele ma le atoatoa o lenei oloa. E i ai le soifua faatasi o lalolagi e tolu: Moni, o le vaʻaiga a le tagata faʻaaoga e faʻaalia i tulaga moni o galuega. Numera, e aofia ai UI na talepeina e faʻamamafaina ai vaega faʻapitoa o le talosaga. Ma le Loloto, e faʻamatalaina ai galuega lautele. I le ata atoa, o loʻo i ai se auʻau o loʻo faia se oloa e ala i le talosaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai RingCentral Message Video Phone Fa'aaliga Gaoioiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina RingCentral Message Video Phone Fa'aaliga Gaoioiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. RingCentral Message Video Phone Fa'aaliga Gaoioiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Fua & Fa'apipi'i
1920 pixels x 1080 pixels at 24 frames per second
Fa'ailoga
animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Tekonolosi Gaosiga
It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Lu'itau o le Mamanu
In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Su'esu'ega
This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Fa'aosofia
The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Umi o le Poloketi
The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Fa'agasologa o Galuega
It's a video with no interaction or special operative instructions. Just hit Play!
Sui o le 'Au
Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece
Fa'aaloaloga o Ata
All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.

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E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga