East Travel Primary Function: Afifiga o Vaiinu Ava e Wen Liu, Bo Zheng and Weijie Kang

O le mamanu East Travel Primary Function: Afifiga o Vaiinu Ava e Wen Liu, Bo Zheng and Weijie Kang o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2021

East Travel Primary Function: Afifiga o Vaiinu Ava

na mamanuina e Wen Liu, Bo Zheng and Weijie Kang

Tagata Fa'atau: Shenzhen Oracle Creative Design Co., Ltd

Manumalo o le A' Design Award Ario i le Vaega Afifi

20,651

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #119511

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia East Travel Primary Function: Afifiga o Vaiinu Ava

O le East Travel o se mamanu afifiga mo le baijiu, o se ava fa'a-Saina masani ua fa'atafeina. O le fagu e fa'aaogaina ai se foliga tioata sasa'o faigofie e faigofie ai le gaosia tele. O le tapuni ua fa'atusaina i galu o le vai, o se fa'asinomaga i le vai lelei maualuga ua fa'aaogaina i le fa'atupuina. O le fa'ailoga ua faia i pepa fa'apitoa, ma o le ata ma le igoa o le oloa ua fa'aapamemea. O le afifiga i fafo ua faia mai le bagasse oomi, o le alava o loo totoe pe a mae'a le fa'atupuina o le tolo, o se mea e fa'agesegese ona pala fa'anatura. O le mamanu ua maua mai le aganu'u fa'a-Saina ma auala fa'a-fa'atupu masani.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai East Travel Primary Function: Afifiga o Vaiinu Ava, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina East Travel Primary Function: Afifiga o Vaiinu Ava e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. East Travel Primary Function: Afifiga o Vaiinu Ava o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Fua & Fa'apipi'i: Width 400mm* Depth 110mm* Height 150mm
Fa'ailoga: East Travel, Baijiu, Baijiu packaging
Tekonolosi Gaosiga: Glass, Bagasse
Lu'itau o le Mamanu: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Su'esu'ega: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Fa'aosofia: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Umi o le Poloketi: 2020.01~2020.03 Shenzhen,China
Fa'agasologa o Galuega: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Sui o le 'Au: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang