Gogoon Afifiga o Meainu 'Ava Malosi e Wen Liu, Bo Zheng and Weijie Kang

O le mamanu Gogoon Afifiga o Meainu 'Ava Malosi e Wen Liu, Bo Zheng and Weijie Kang o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2021

Gogoon Afifiga o Meainu 'Ava Malosi

na mamanuina e Wen Liu, Bo Zheng and Weijie Kang

Tagata Fa'atau: Luzhou Laojiao Co., Ltd.china

Manumalo o le A' Design Award Auro i le Vaega Afifi

41,515

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #119505

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Gogoon Afifiga o Meainu 'Ava Malosi

O Gogoon o se mamanu o le fagu ma le afifiga mo le baijiu, o se 'ava malosi Saina ua fa'amamāina. O le fagu e iai se foliga lāpotopoto faigofie e fa'aalia ai le mamā. O le tau'au o le fagu e iai se mamanu samala e fa'atatau i le tufuga fa'aeteete. O le tino o le fagu e fa'auma i se mamanu manifinifi e pei o le malamalama o le ao lea e ata mai ai le malamalama i luga o le fogāfagu. O le tapuni e tu'ufa'atasia ai u'amea, pa'u ma le laupapa, e maua ai e se foliga faigofie se mamanu mauoa. O le fagu e 75 mm le lautele, 75 mm le loloto ma le 260 mm le maualuga. O le mamanu e fa'aalia ai le baijiu i se sitaili taugatā māmā mo se vaega fou o tagata fa'atau.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Gogoon Afifiga o Meainu 'Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Gogoon Afifiga o Meainu 'Ava Malosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Gogoon Afifiga o Meainu 'Ava Malosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Fua & Fa'apipi'i: Width 75mm* Depth 75mm* Height 260mm
Fa'ailoga: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Tekonolosi Gaosiga: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Lu'itau o le Mamanu: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Su'esu'ega: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Fa'aosofia: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Umi o le Poloketi: 2020.01~2020.03 Shenzhen, China
Fa'agasologa o Galuega: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Sui o le 'Au: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang