Alienergy Energy Drink Primary Function: Afifi o le Vaiinu Malosi e Genki Forest

O le mamanu Alienergy Energy Drink Primary Function: Afifi o le Vaiinu Malosi e Genki Forest o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2021

Alienergy Energy Drink Primary Function: Afifi o le Vaiinu Malosi

na mamanuina e Genki Forest

Tagata Fa'atau: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Manumalo o le A' Design Award Ario i le Vaega Afifi

41,288

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #119239

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Alienergy Energy Drink Primary Function: Afifi o le Vaiinu Malosi

Alienergy o se afifi mo se vaiinu malosi e leai se suka. O le mamanu e faʻaaogaina ai se apa alumini manifinifi e 58 mm le lautele, 58 mm le loloto ma le 142 mm le maualuga, e 330 ml lona tele. Na filifilia le alumini ona e mafai ona toe faʻaaogaina ma toe faʻaleleia lelei. O se ata o se tagata mai fafo, na tusia e fai ma faʻalauteleina o le faʻailoga o le pisinisi, e fausia ai le ata autu ma e toe faia i luga o le laina o oloa. O se lanu mama, laina saʻo, foliga fasi ma faʻaupega faʻavaliaga metala e maua ai e le apa se maluō malosi i luga o le fatafata faʻatau. O le faasologa o faʻamatalaga e faʻamaonia ai le fua e leai se suka.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Alienergy Energy Drink Primary Function: Afifi o le Vaiinu Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Alienergy Energy Drink Primary Function: Afifi o le Vaiinu Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Alienergy Energy Drink Primary Function: Afifi o le Vaiinu Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Fua & Fa'apipi'i: Width 58mm x Depth 58mm x Height 142mm
Fa'ailoga: Branding, Packaging, Can, 3D, Energy drink
Tekonolosi Gaosiga: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Lu'itau o le Mamanu: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Su'esu'ega: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Fa'aosofia: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Umi o le Poloketi: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Fa'agasologa o Galuega: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Pateni: Label Patent:202030509836.0 , 2020, China.
Sui o le 'Au: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Fa'aaloaloga o Ata: Creator: Gang Wang