O le mamanu Out Here It's Dew Galuega Fa'asalalau e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.
ApamemeaFa'alauiloa· 2021
Out Here It's Dew Galuega Fa'asalalau
na mamanuina e PepsiCo Design and Innovation
Tagata Fa'atau: PepsiCo Design & Innovation
Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #119164Le Mamanu
E Uiga ia Out Here It's Dew Galuega Fa'asalalau
O le "Out Here It's Dew" o se galuega fa'asalalau na faia mo se ilamutu vaiinu fa'agaseā ma sini i tagata fiafia i galuega i fafo i le Midwest o le Iunaite Setete. O le galuega fa'asalalau e fa'amalosia ai tagata e fiafia i le vaiinu a'o tulimanu, fagogota, va'a ma savaliga i mauga. Na amata le galuega fa'asalalau i se ofo lea na toe totogi ai le luasefulu tala i pemita tulimanu ma fagogota mo le 2020. O se fa'atinoga pu'eata na fausia ai se fa'aputuga tele o ata mo le fa'atauga i faleoloa, ala fa'asalalau agafesootai, ma fa'asalalauga i fafo o fale. Na filifilia se nofoaga e tasi e fa'aata mai ai le amataga o le tautotogo, taumafanafana, ma le tautoulu i se pu'eata e tasi.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Out Here It's Dew Galuega Fa'asalalau, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Out Here It's Dew Galuega Fa'asalalau e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Out Here It's Dew Galuega Fa'asalalau e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Fa'aosofia
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Sui o le 'Au
- PepsiCo Design & Innovation
Lagolago Tau Tupe
Su'esu'e i Tua Atu o le Designers.org
Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.
Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
