O le mamanu Minimo Pusa Meaalofa e Rilind Hoxha o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Meaalofa.

ApamemeaMeaalofa· 2026

Minimo Pusa Meaalofa

na mamanuina e Rilind Hoxha

Tagata Fa'atau: Why Agency

Manumalo o le A' Design Award Apamemea i le Vaega Meaalofa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #118886

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Minimo Pusa Meaalofa

O le Minimo o se aoina o teuga maota mo tamaiti na saunia e Smaragd 1969, ma o le pusa meaalofa ma le poto masani atoa o le foaʻiina o meaalofa na fatuina e le Why Agency. O le manatu na fuafuaina e faʻatatau i le uluai meaalofa tāua a se tamaititi, ma suia ai le taimi o le mauaina o teuga maota i se poto masani fiafia ma manatua pea. Faʻatasi ai ma teuga maota, o loo iai i totonu o le pusa se afifi o pine faʻapipiʻi o loo faʻaalia ai mamanu mai le aoina auro, se tusi valivali, penitala felanulanuaʻi, ma le Minimo Baby Passport mo tagata faʻatau fou. O elemene taʻitasi e faʻamalosia ai tamaiti e suʻesuʻe, fatufatu, ma fesoʻotaʻi ma le aoina i tua atu o teuga maota lava ia.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Minimo Pusa Meaalofa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Minimo Pusa Meaalofa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Minimo Pusa Meaalofa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Fua & Fa'apipi'i: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Fa'ailoga: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Tekonolosi Gaosiga: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Lu'itau o le Mamanu: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Su'esu'ega: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Fa'aosofia: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Umi o le Poloketi: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Fa'agasologa o Galuega: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Sui o le 'Au: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Fa'aaloaloga o Ata: Semi Alili