O le mamanu Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Fa'alauiloa.
ArioFa'alauiloa· 2021
Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa
na mamanuina e PepsiCo Design and Innovation
Tagata Fa'atau: PepsiCo Design & Innovation
Manumalo o le A' Design Award Ario i le Vaega Fa'alauiloa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #118793Le Mamanu
E Uiga ia Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa
O le Lays Heartwork ose ta'aloga fa'alauiloa na faia mo le fa'ailoga Lays a'o fa'agasolo le fa'ama'i o le Covid-19. O le ta'aloga fa'afetai atu i tagata e galulue i tua o le vaaiga i totonu o le filifili aoga a le Lays, e aofia ai le au faifa'ato'aga, tagata faigaluega i fale gaosi oloa, avetaavale loli, tagata fa'atau oloa ma le au fa'aoso oloa. O lanu susulu ma le fa'atalitali lelei ua tu'ufa'atasia ma fe'au tuusa'o o le fa'afetai i luga o le mamanu o le afifi. O afifi ta'itasi ua avea ma fa'ailoga o le fa'aaloalo i tagata faigaluega i totonu o le nu'u e seasea fa'afetai atu i ai i le tagata. O le fa'amoemoe ia fa'aali atu o ia galuega faaleaso e le na'o se galuega faigata, ae ose galuega mai le loto.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lays Heartwork Galuega Autu: Ta'aloga Fa'alauiloa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Fa'aosofia
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Sui o le 'Au
- PepsiCo Design & Innovation
Lagolago Tau Tupe
Su'esu'e i Tua Atu o le Designers.org
Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.
Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
