O le mamanu Game Fuel Afifiga o Meainu e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.
AuroAfifi· 2021
Game Fuel Afifiga o Meainu
na mamanuina e PepsiCo Design and Innovation
Tagata Fa'atau: PepsiCo Design & Innovation
Manumalo o le A' Design Award Auro i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #118643Le Mamanu
E Uiga ia Game Fuel Afifiga o Meainu
O le Game Fuel o se afifiga o meainu faamalosi tino i se lomiga faapitoa na faia mo le faailoga o le Adrenaline Rush i Rusia. O le mamanu e faamamaluina ai le aganuu o taaloga vitiō ma taaloga faaeletoroni (e-sports). O le logo A e iloagofie i luga o le apa na suia e avea ma faitotoa felanulanuai e valaaulia ai le tagata faaaogā i totonu o se siosiomaga fou o taaloga ma faatupuina ai se lagona o le faasolosolo malie i totonu. O le mamanu e faalautele atu mai le afifiga i faafiafiaga lautele o le faailoga. O le faamoemoe na faailoa mai o le aveesea lea o le nuu o taaloga mai manatu masani sese ma tuuina atu i tagata taaalo le malosi ma le mautinoa mo se faatinoga malosi.
Le Fa'ailogaina
E Uiga i le A' Design Award Auro
O le A' Design Award Auro na manumalo ai Game Fuel Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Game Fuel Afifiga o Meainu e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Game Fuel Afifiga o Meainu e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Fa'ailoga
- Packaging, Beverage
- Fa'aosofia
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
- Sui o le 'Au
- PepsiCo Design & Innovation
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