Jincaitou Afifi o le Baijiu e Yiyang Liu

O le mamanu Jincaitou Afifi o le Baijiu e Yiyang Liu o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2021

Jincaitou Afifi o le Baijiu

na mamanuina e Yiyang Liu

Tagata Fa'atau: Gui Brewery Co., Ltd.

Manumalo o le A' Design Award Ario i le Vaega Afifi

26,201

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #117381

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Jincaitou Afifi o le Baijiu

O Jincaitou o se mamanu afifi mo se faasologa o ava malolosi Saina e taʻua o le baijiu. O le ufiufi e faia mai i mea ʻai lelei, ma o lona mamanu e tuʻufaʻatasia ai le lomiga faʻaonaponei o ata faʻapipiʻi ma metotia masani o le enamel. O le itu i luma o le afifi e faʻaalia ai se leona o loʻo siva, se jade ruyi ma se magpie, o motifs e tolu ia e fesoʻotaʻi ma le manuia i le aganuu Saina. O le itu i tua e faʻaalia ai vaaiga vali o le faagasologa o le faia o le ava, mai le faʻaaogaina ma le kukaina i le faʻafefeteina ma le faʻasusuina. O le afifi e 105 i le 105 i le 260 millimita le tele ma e faʻaogaina ai auala faʻaonaponei o le gaosiga e taofi ai le maualalo o tau.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Jincaitou Afifi o le Baijiu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Jincaitou Afifi o le Baijiu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Jincaitou Afifi o le Baijiu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Fua & Fa'apipi'i: Width 105mm x Depth 105mm x Height 260mm
Fa'ailoga: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Tekonolosi Gaosiga: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Lu'itau o le Mamanu: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Su'esu'ega: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Fa'aosofia: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Umi o le Poloketi: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Fa'agasologa o Galuega: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Sui o le 'Au: Yiyang Liu