Snow Time L Uaina e Evan Chen and Ziming Guo

O le mamanu Snow Time L Uaina e Evan Chen and Ziming Guo o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2021

Snow Time L Uaina

na mamanuina e Evan Chen and Ziming Guo

Tagata Fa'atau: Lascaux Design Institute Inc.

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #110335

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Snow Time L Uaina

Gu Yue Long Shan o le vaega sili ona tele o uaina samasama masani i Saina, na faavaeina i le 1664. O le oloa fou na latou faia mo Gu Yue Long Shan, o loʻo faʻaalia ai le manatu o le fiafia i le taimi lemu. O le faʻataʻitaʻiga faʻataʻitaʻiga e faʻavae i luga o manatu o le vai, kiona, araisa glutinous ma le taimi, lea e taua i le uaina samasama, ma faʻaalia ai mauga i le lotoifale ma vai e fausia ai se ata atoatoa. Mo tama'ita'i fa'aoga na atia'e se afifi manifinifi, e fa'aaoga ai le pulupulu lolomi ata tifaga, ma tu'ufa'atasia ma le fa'agasologa o le indentation, e maua ai se lagona afifi kiona.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Snow Time L Uaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Snow Time L Uaina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Snow Time L Uaina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Fua & Fa'apipi'i: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Fa'ailoga: logo，packaging，illustrations，graphics
Tekonolosi Gaosiga: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Lu'itau o le Mamanu: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Su'esu'ega: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Fa'aosofia: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Umi o le Poloketi: The project was launched in Shaoxing in July 2020.
Fa'agasologa o Galuega: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Sui o le 'Au: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang