Chic HK 2020 Galuega Fa'atau Oloa mo le Olaga e Hong Kong Trade Development Council

O le mamanu Chic HK 2020 Galuega Fa'atau Oloa mo le Olaga e Hong Kong Trade Development Council o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Fa'alavelave.

UʻameaFa'alavelave· 2021

Chic HK 2020 Galuega Fa'atau Oloa mo le Olaga

na mamanuina e Hong Kong Trade Development Council

Tagata Fa'atau: Hong Kong Trade Development Council

Manumalo o le A' Design Award Uʻamea i le Vaega Fa'alavelave

19,901

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #106403

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Chic HK 2020 Galuega Fa'atau Oloa mo le Olaga

Chic HK 2020 o se mea na tupu i le fa'atauga mo le olaga na faia i Guangzhou, Saina. O le mea na tupu na fesoasoani i le 80 kamupani a Hong Kong e fausia le iloa o latou fa'ailoga ma su'esu'e le tali mai o tagata fa'atau i le maketi o Saina i Saute. O le manatu fa'ata'ita'iga vaaia e fa'afefiloi ai mataitusi Saina masani ma faafaigofieina e fausia ai se ata fou o mataitusi mo le ulutala o le mea na tupu. Na fa'aopoopo lanu autu se tolu i ata ma fa'aaogaina e fa'ailoga ai vaega eseese o le olaga. O le fa'aaliga na aofia ai le 9000 mita fa'atafafa i luga o fogafale se lua ma sa faagasolo mo aso e fa, O se ata tele i luga o le pa tioata ma se pito i tua fa'afeiloa'i 3D na fa'afeiloa'i ai tagata asiasi.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Chic HK 2020 Galuega Fa'atau Oloa mo le Olaga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Chic HK 2020 Galuega Fa'atau Oloa mo le Olaga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Chic HK 2020 Galuega Fa'atau Oloa mo le Olaga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Fua & Fa'apipi'i: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Fa'ailoga: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Tekonolosi Gaosiga: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Lu'itau o le Mamanu: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Su'esu'ega: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Fa'aosofia: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Umi o le Poloketi: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Fa'agasologa o Galuega: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Pateni: Copyrights belong to Hong Kong Trade Development Council, 2020
Sui o le 'Au: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Fa'aaloaloga o Ata: Hong Kong Trade Development Council