O le mamanu Have Fun Duck Gift Box Meaai Mama e Pufine Advertising Ltd.Co. o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.
ArioAfifi· 2020
Have Fun Duck Gift Box Meaai Mama
na mamanuina e Pufine Advertising Ltd.Co.
Tagata Fa'atau: Zhou Hei Ya International Holdings Company Limited
Manumalo o le A' Design Award Ario i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #103180Le Mamanu
E Uiga ia Have Fun Duck Gift Box Meaai Mama
O le pusa "Have Fun Duck" o se atigipusa faʻapitoa meaalofa mo le fanau talavou. Musuia e pixel-style meataalo, taʻaloga ma ata tifaga, o le mamanu e faʻaalia ai se "meaai aai" mo tagata talavou ma manaia ma auiliili faʻataʻitaʻiga. O le ata IP o le a tuʻufaʻatasia i ala o le taulaga ma e fiafia tele tagata talavou i taʻaloga, musika, hip-musa ma isi faʻafiafiaga gaioiga. Faʻafiafia malie taʻaloga taʻaloga aʻo fiafia i meaʻai, faʻaalia talavou, malie ma fiafia le olaga.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Have Fun Duck Gift Box Meaai Mama, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Have Fun Duck Gift Box Meaai Mama e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Have Fun Duck Gift Box Meaai Mama o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
- Fua & Fa'apipi'i
- Length220mm, width210mm, height220mm
- Fa'ailoga
- Gift box, packaging, food, pixel style, young, stylish, fun and unique
- Tekonolosi Gaosiga
- The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
- Lu'itau o le Mamanu
- 1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
- Su'esu'ega
- Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
- Fa'aosofia
- The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
- Umi o le Poloketi
- The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
- Fa'agasologa o Galuega
- Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
- Sui o le 'Au
- Designer: Duan Li
Designer: Gui Dani
Creative Director: Zhang Yanhui
Project Director: Xia Ling
Customer Service Director: Zhou Xiaoli
Animation Picture: Wang Kai
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