Jianlibao Wepop Afifi o Vaiinu e Tiger Pan

O le mamanu Jianlibao Wepop Afifi o Vaiinu e Tiger Pan o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2020

Jianlibao Wepop Afifi o Vaiinu

na mamanuina e Tiger Pan

Tagata Fa'atau: Jianlibao

Manumalo o le A' Design Award Ario i le Vaega Afifi

36,608

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #101162

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Jianlibao Wepop Afifi o Vaiinu

O le Wepop o se afifi ua mamanuina mo se vai suamalie fualaʻau e leai se suka. O le fagu PET e faigofie lona foliga lea e faasolosolo ona vaapiapi aʻe i luga. O se apa mata malulu silk-screen e maua ai i le fogafagu se uili mausali ma se lagona malu. O mataitusi e faaaogaina ai le aafiaga pixel, ma o mataitusi taitasi e vaeluaina i tosoga eseese e galulue e pei o poloka fauga. O fualaʻau e ata i se sitaili pop art, ma lanu felanulanuaʻi mama maualuga e faailoga ai tofo e fa. O le afifi e faamoemoe e faaali atu ai se vaiinu maloloina i tagata faʻatau talavou.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Jianlibao Wepop Afifi o Vaiinu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Jianlibao Wepop Afifi o Vaiinu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Jianlibao Wepop Afifi o Vaiinu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Fua & Fa'apipi'i: Diameter 67.5mm
Height 213mm
Fa'ailoga: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Tekonolosi Gaosiga: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Lu'itau o le Mamanu: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Su'esu'ega: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Fa'aosofia: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Umi o le Poloketi: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Fa'agasologa o Galuega: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Sui o le 'Au: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie