Luhua Xiaomo Galuega Autu: Afifiga Suau'u Sesame e Tiger Pan

O le mamanu Luhua Xiaomo Galuega Autu: Afifiga Suau'u Sesame e Tiger Pan o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2020

Luhua Xiaomo Galuega Autu: Afifiga Suau'u Sesame

na mamanuina e Tiger Pan

Tagata Fa'atau: Shandong Luhua Group

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

19,982

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #100810

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Luhua Xiaomo Galuega Autu: Afifiga Suau'u Sesame

Tusitusiga o le Tusi: O le Luhua Xiaomo o se afifiga na fuafuaina mo le olo o le suau'u sesame, o se suau'u e faia i lima ma gaosia i aofa'i laiti. O le fagu o se fagu tioata tuusa'o, 50 mm le lautele ma le 210 mm le maualuga. O le fa'ailoga pipi'i e afifi 350 tikeri i le fagu ma fa'atulagaina e pei o se nusipepa tuai, e faamanatu ai se taimi na afifi ai mea'ai i nusipepa. O mataitusi ua tu'u fa'aletotonu, e pei ona faia i fa'ailoga faleoloa Saina anamua. O le va vaapiapi e le'i ufitia e avea ma se fa'ailoga fua faamamafa (steelyard) fa'apogaia e fa'aalia ai le aofa'i o loo i totonu.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Luhua Xiaomo Galuega Autu: Afifiga Suau'u Sesame, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Luhua Xiaomo Galuega Autu: Afifiga Suau'u Sesame e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Luhua Xiaomo Galuega Autu: Afifiga Suau'u Sesame e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Fua & Fa'apipi'i: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Fa'ailoga: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Tekonolosi Gaosiga: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Lu'itau o le Mamanu: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Su'esu'ega: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Fa'aosofia: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Umi o le Poloketi: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Fa'agasologa o Galuega: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Sui o le 'Au: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie