Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga e PepsiCo Design and Innovation

O le mamanu Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alavelave.

ApamemeaFa'alavelave· 2020

Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga

na mamanuina e PepsiCo Design and Innovation

Tagata Fa'atau: PepsiCo Design and Innovation

Manumalo o le A' Design Award Apamemea i le Vaega Fa'alavelave

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #100578

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga

O le Fale o Fido Dido o se fale fa'ailoga na fausia mo le lua aso i Covent Garden i Lonetona. O le mamanu e liliu ai le lalolagi lanu uliuli ma paepae fa'alua-vaega o le tagata o Fido Dido i totonu o se avanoa fa'atolu-vaega. E savavali atu tagata asiasi i totonu o vaega eseese ua fa'atulagaina, e aofia ai se potu fa'aputuputu ofu fa'ailoga ma se potu teuoloa mea'ai ua fa'atumuina i Fido Flakes. O isi vaega e aofia ai se pusa'aisa mo le fa'amalulu, moega fusi mo le malolo, se puipui fa'atusitusi fa'afegalegaleagai, musika filemu, ma su'ega o oloa. O lenei setiga e a'afia ai le tele o lagona e valaaulia ai malo e malolo ma fa'aola ai le fe'au a le fa'asalalauga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Fido Dido House by 7UP Free Fale Fa'apitoa Fa'aaogaina o Fa'ailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Fa'aosofia: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Faitau le Fa'asalalauga

Lagolago Tau Tupe