Mixed Reality Holografska instalacija – avtor Aleksandr Volkov

Delo Mixed Reality Holografska instalacija avtorja Aleksandr Volkov je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje dogodkov in prireditev.

SrebrnaDogodek· 2020

Mixed Reality Holografska instalacija

avtor/ica: Aleksandr Volkov

Naročnik: Economiton

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Dogodek

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Dizajn

O dizajnu Mixed Reality Holografska instalacija

Mixed Reality je interaktivna holografska instalacija, ustvarjena za razstavni prostor o energetski strategiji mesta Moskva. Instalacija temelji na principu Pepper's Ghost, ki je bil razširjen z dodatnimi plastmi. LED-stena v ozadju, trije talni projektorji in stropna LED-razsvetljava sodelujejo s holografsko folijo, ogledali in zvokom. Animirana svetloba in senca dajeta projiciranim objektom močan občutek prisotnosti. Obiskovalci na zaslonu na dotik izberejo temo ter opazujejo, kako se figure in grafi pojavljajo in raztapljajo v zraku.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Mixed Reality Holografska instalacija je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Mixed Reality Holografska instalacija se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mixed Reality Holografska instalacija je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimenzije in embalaža: 18000 х 10000 х 4500
Oznake: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Proizvodna tehnologija: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Raziskave: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiracija: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Trajanje projekta: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Potek delovanja: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.