ODTU Sanat 20 Oblikovanje Vizualne Identitete – avtor Kenarkose Creative

Delo ODTU Sanat 20 Oblikovanje Vizualne Identitete avtorja Kenarkose Creative je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2020

ODTU Sanat 20 Oblikovanje Vizualne Identitete

avtor/ica: Kenarkose Creative

Naročnik: Middle East Technical University

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #97941

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Barve

Dizajn

O dizajnu ODTU Sanat 20 Oblikovanje Vizualne Identitete

Za dvajseto leto ODTU Sanat, vsakoletnega umetniškega festivala Tehniške univerze na Bližnjem vzhodu, je bila zahteva, da se vzpostavi vizualni jezik, s katerim bi poudarili naslednjih 20 let festivala. Kot je bilo zahtevano, je bilo poudarjeno 20. leto festivala s približevanjem kot pokrit umetniški del, ki ga je treba razkriti. Sence istih barvnih plasti, ki tvorijo številki 2 in 0, sta ustvarili 3D-iluzijo. Ta iluzija daje občutek olajšanja in številke so videti, kot da bi se stopile v ozadje. Živa izbira barv ustvarja subtilen kontrast s spokojnostjo valovitih 20.

Priznanje

O nagradi Srebrna nagrada A' Design Award

ODTU Sanat 20 Oblikovanje Vizualne Identitete je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od ODTU Sanat 20 Oblikovanje Vizualne Identitete se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. ODTU Sanat 20 Oblikovanje Vizualne Identitete je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimenzije in embalaža: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Oznake: Visual Identity, Visual Communication, Graphic Design, Branding
Proizvodna tehnologija: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Oblikovalski izziv: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Raziskave: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiracija: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Trajanje projekta: The project started in October 2018 in Ankara and finished in March 2019.
Potek delovanja: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Člani ekipe: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Zasluge za slike: All visual materials were designed and produced by Kenarkose Creative.