Tualcom Logotip In Identiteta Blagovne Znamke – avtor Kenarkose Creative

Delo Tualcom Logotip In Identiteta Blagovne Znamke avtorja Kenarkose Creative je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2020

Tualcom Logotip In Identiteta Blagovne Znamke

avtor/ica: Kenarkose Creative

Naročnik: Tualcom

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #97583

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Dizajn

O dizajnu Tualcom Logotip In Identiteta Blagovne Znamke

Logotip znamke Tualcom se zgleduje po radiofrekvenčnih valovih, ki je povezan s področjem, ki ga podjetje upravlja, in preprosto poveže črke Tual. Zato logotip ne samo poudarja ime podjetja, temveč se nanaša tudi na operativna polja le-teh. Blagovna znamka je oblikovana okoli ideje o vodoravnih rdečih črtah, ki so skupaj z navpičnimi modrimi, da bi dosegli občutek kontinuitete in komunikacije. Nastali grafični jezik in vizualni sistem takoj kompaktno in učinkovito komunicirata s širokim občinstvom.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Tualcom Logotip In Identiteta Blagovne Znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Tualcom Logotip In Identiteta Blagovne Znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Tualcom Logotip In Identiteta Blagovne Znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Dimenzije in embalaža: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Oznake: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Proizvodna tehnologija: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Oblikovalski izziv: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Raziskave: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Inspiracija: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Trajanje projekta: The project started in October 2018 and finished in February 2019 in Ankara.
Potek delovanja: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Člani ekipe: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Zasluge za slike: All visual materials were designed and produced by Kenarköşe Creative.