Delo WiseTribe Education Vizualna identiteta avtorja Somethink Brand je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2020

WiseTribe Education Vizualna identiteta

avtor/ica: Somethink Brand

Naročnik: WiseTribe education

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

49,805

Potrjeni dobitnik nagrade

Preverite status nagrade za #97579

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu WiseTribe Education Vizualna identiteta

WiseTribe Education je vizualna identiteta, ustvarjena za izobraževalno organizacijo, ki skrbi za otroke od rojstva do dvanajstega leta starosti. Kitajsko ime blagovne znamke weisi zveni kot angleška beseda wise (moder), ki nosi tudi pomen razmišljanja. Identiteta uporablja drzne barvne kombinacije in pomožno grafiko za izražanje svobode in domišljije. Maskote, med njimi domorodski lik, dinozaver, drevo modrosti in planet, otrokom pomagajo vzpostaviti povezavo z blagovno znamko. Identiteta se uporablja na plakatih, predlogah za družbena omrežja, vizitkah, kuvertah in značkah.

Priznanje

O nagradi Srebrna nagrada A' Design Award

WiseTribe Education Vizualna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od WiseTribe Education Vizualna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. WiseTribe Education Vizualna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimenzije in embalaža: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Oznake: Brand, logo, Visual Identity, Education, child
Proizvodna tehnologija: Templates for posters and social media, business cards, envelopes, badges.
Oblikovalski izziv: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Raziskave: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiracija: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Trajanje projekta: The project started in January 2018 in Guangzhou, China.
Potek delovanja: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Člani ekipe: Astro Wong
Dorne Tsui
Jr Deng
Zasluge za slike: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.