W Atlanta Midtown Notranje oblikovanje hotela – avtor Virserius Studio

Delo W Atlanta Midtown Notranje oblikovanje hotela avtorja Virserius Studio je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje gostinstva, rekreacije, potovanj in turizma.

ŽeleznaGostinstvo· 2020

W Atlanta Midtown Notranje oblikovanje hotela

avtor/ica: Virserius Studio

Naročnik: Virserius Studio

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Gostinstvo

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Barve

Dizajn

O dizajnu W Atlanta Midtown Notranje oblikovanje hotela

W Atlanta Midtown je notranjost hotelske avle in bara v Atlanti v zvezni državi Georgia v Združenih državah Amerike. Zasnova temelji na posestvu in skrivnem vrtu izmišljenega lika po imenu Arthur, ki na obsežnih potovanjih po svetu zbira umetnine in predmete. Avla in bar zavzemata približno 929 kvadratnih metrov. Po meri izdelano pohištvo, talne obloge, umetniška dela in digitalne stenske obloge tvorijo dnevno sobo in botanični vrt. Manjši salon se navezuje na ljudsko pripoved Tisoč in ena noč ter vključuje poslikan strop. Stopničaste terase z amfiteatralnimi sedeži omogočajo delo, pogovor ali zasebna druženja.

Priznanje

O nagradi Železna nagrada A' Design Award

W Atlanta Midtown Notranje oblikovanje hotela je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od W Atlanta Midtown Notranje oblikovanje hotela se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si W Atlanta Midtown Notranje oblikovanje hotela zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
Dimenzije in embalaža: The lobby and bar measure approximately 929.0304 square metres
Oznake: art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
Proizvodna tehnologija: The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
Oblikovalski izziv: The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
Raziskave: To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
Inspiracija: The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
Trajanje projekta: The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
Potek delovanja: In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
Člani ekipe: Principal Designer: Virserius Studio
Art Consultants: Imaggo Production
Zasluge za slike: Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019