13 International Cultural Media Blagovna identiteta – avtor Creator Strategic Marketing Co., Ltd

Delo 13 International Cultural Media Blagovna identiteta avtorja Creator Strategic Marketing Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2020

13 International Cultural Media Blagovna identiteta

avtor/ica: Creator Strategic Marketing Co., Ltd

Naročnik: CREATOR Strategic Marketing Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu 13 International Cultural Media Blagovna identiteta

13 International Cultural Media je blagovna identiteta, ustvarjena za multimedijsko produkcijsko podjetje, dejavno na področju televizijskih programov, filmov, kulturnega in ustvarjalnega razvoja ter zabave. Logotip temelji na besedi Thirteen, izrisani z ročno naslikanimi potezami, ki izražajo vitalnost in napetost. Kot poudarek je dodana arabska številka 13, ki se navezuje na pomenljivo zgodbo iz ustanovitve podjetja. Glavni barvi sta črna in zlata, izbrani zato, da nakazujeta strokovnost in mednarodni značaj. Na kuvertah in pisemskem materialu je logotip obrezan in povečan za vizualni poudarek.

Priznanje

O nagradi Bronasta nagrada A' Design Award

13 International Cultural Media Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od 13 International Cultural Media Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. 13 International Cultural Media Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Dimenzije in embalaža: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Oznake: branding, identity, entertainment, multimedia, creative
Proizvodna tehnologija: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Oblikovalski izziv: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Raziskave: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspiracija: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Trajanje projekta: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Potek delovanja: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Člani ekipe: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh