NYC Deal 99 Cent Store Blagovna identiteta – avtor Chi Hao Chang

Delo NYC Deal 99 Cent Store Blagovna identiteta avtorja Chi Hao Chang je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2020

NYC Deal 99 Cent Store Blagovna identiteta

avtor/ica: Chi Hao Chang

Naročnik: School of Visual Arts

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #90132

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Dizajn

O dizajnu NYC Deal 99 Cent Store Blagovna identiteta

NYC Deal je blagovna identiteta, ustvarjena za trgovino z izdelki po 99 centov v New Yorku. Identiteta je osredotočena na izrazito cenovno nalepko, postavljeno pod kotom, ki spominja na nihajoče gibanje nalepk, po katerih posežejo kupci in jih umirijo, preden jih preberejo. Nagnjena nalepka poskrbi, da je enotna cena 99 centov najjasnejše sporočilo blagovne znamke. Podporni elementi se navezujejo na izdelke, ki se prodajajo v trgovini. Tiskano gradivo je izdelano z digitalnim laserskim tiskom, medtem ko so vrečke za večkratno uporabo, majice in drugi tekstilni izdelki izdelani s sitotiskom za obstojne barve.

Priznanje

O nagradi Bronasta nagrada A' Design Award

NYC Deal 99 Cent Store Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od NYC Deal 99 Cent Store Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. NYC Deal 99 Cent Store Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Dimenzije in embalaža: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Oznake: Branding, Graphic Design, Identity, Logo, Poster
Proizvodna tehnologija: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Oblikovalski izziv: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Raziskave: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inspiracija: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Trajanje projekta: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Potek delovanja: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.