Ten Plakati – avtor Kalyani Kamat Bambolkar and Ling Lee

Delo Ten Plakati avtorja Kalyani Kamat Bambolkar and Ling Lee je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2020

Ten Plakati

avtor/ica: Kalyani Kamat Bambolkar and Ling Lee

Naročnik: Kingston University, Kingston School of Art

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Barve

Dizajn

O dizajnu Ten Plakati

Dizajn je kampanja za modno revijo Univerze Kingston. Fotografija za to kampanjo je narejena z ustvarjanjem 'X' oznaka z na telesu modela, ki označuje simboliko oblačil na telesu. 'X' nakazuje tudi deseto obletnico modne šole univerze Kingston. Vsem gostom je bilo poslano elektronsko sporočilo, plakati in brošure pa so bili razstavljeni v londonskem Design Museumu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Ten Plakati je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Ten Plakati se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Ten Plakati je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Dimenzije in embalaža: Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Oznake: poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Proizvodna tehnologija: The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Oblikovalski izziv: The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Raziskave: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Inspiracija: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Trajanje projekta: The project started at the end of September 2017 and finished in October 2017 in London, UK.
Potek delovanja: The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Patenti: The posters and images are owned by Kingston University.
Člani ekipe: Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Zasluge za slike: All Photo credits: Kalyani Kamat Bambolkar