Changing Perspectives Okoljska tipografija – avtor Haley Tebo

Delo Changing Perspectives Okoljska tipografija avtorja Haley Tebo je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2020

Changing Perspectives Okoljska tipografija

avtor/ica: Haley Tebo

Naročnik: Haley Tebo

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #87839

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Dizajn

O dizajnu Changing Perspectives Okoljska tipografija

Changing Perspectives je okoljska tipografska instalacija, izdelana za steklene panele univerzitetne stavbe za umetnost. Oblike črk so izrezane iz matiranega vinila in se poravnajo v berljivo sporočilo, ko ljudje hodijo mimo. Sporočilo je mogoče brati iz obeh smeri, zato se opazovalci ustavijo in premikajo, da bi dopolnili besedilo. Vsaka črka je visoka približno od trideset do šestdeset centimetrov, odvisno od razdalje od opazovalca. Svetloba, ki prehaja skozi panele, ponavlja oblike črk v obliki senc in odsevov. Instalacija povabi ljudi po celotnem kampusu, da se vključijo v interakcijo s tipografijo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Changing Perspectives Okoljska tipografija je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Changing Perspectives Okoljska tipografija se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Changing Perspectives Okoljska tipografija sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimenzije in embalaža: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Oznake: Environmental typography, interaction design, user experience, typography, graphic design,
Proizvodna tehnologija: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Oblikovalski izziv: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Raziskave: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiracija: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Trajanje projekta: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Potek delovanja: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Člani ekipe: Angeli Leong
Zasluge za slike: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer