Meat n Beer Oblikovanje Blagovne Znamke – avtor Mateus Matos Montenegro

Delo Meat n Beer Oblikovanje Blagovne Znamke avtorja Mateus Matos Montenegro je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2020

Meat n Beer Oblikovanje Blagovne Znamke

avtor/ica: Mateus Matos Montenegro

Naročnik: Meat n Beer

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

13,935

Potrjeni dobitnik nagrade

Preverite status nagrade za #87395

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Barve

Dizajn

O dizajnu Meat n Beer Oblikovanje Blagovne Znamke

Meso n pivo velja za vodilno trgovino, ki prodaja specialistično meso in pivo. Navdih za logotip je prišel iz združitve njihovih dveh vodilnih izdelkov. Iz tradicionalnih glav govedi s poudarjenimi rogovi, preoblikovanimi z ikonično zasnovo v sodoben rustikalni žični okvir, ki se prepleta z drugim tradicionalnim elementom, steklenico piva. Zveza je v pozitivnem in negativnem prostoru, jedrnato in elegantno v en sam simbol, kjer besedilo in slika tvorita eno samo sliko. Tipografija igra in meša industrijsko pisavo starega sloga s sodobnejšim Scriptom.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Meat n Beer Oblikovanje Blagovne Znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Meat n Beer Oblikovanje Blagovne Znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Meat n Beer Oblikovanje Blagovne Znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimenzije in embalaža: Packaging and the paper bags came in various shapes for each type and size of product.
Oznake: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Proizvodna tehnologija: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Oblikovalski izziv: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Raziskave: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiracija: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Trajanje projekta: Started in july 2016, and ended with the opening of the second store in december 2018.
Potek delovanja: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Člani ekipe: Mateus Matos Montenegro