Peace and Presence Well-Being Blagovna Znamka – avtor Lisa Winstanley

Delo Peace and Presence Well-Being Blagovna Znamka avtorja Lisa Winstanley je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2020

Peace and Presence Well-Being Blagovna Znamka

avtor/ica: Lisa Winstanley

Naročnik: Peace & Presence Well-being UK

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #87317

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Barve

Dizajn

O dizajnu Peace and Presence Well-Being Blagovna Znamka

Peace and Presence Wellbeing je podjetje za holistično terapijo s sedežem v Združenem kraljestvu, ki ponuja storitve, kot so refleksoterapija, holistična masaža in reiki za pomlajevanje telesa, uma in duha. Vizualni jezik blagovne znamke P&PW temelji na tej želji po priklicu mirnega, pomirjujočega in sproščujočega stanja, ki ga navdihujejo nostalgični spomini iz otroštva na naravo, zlasti iz rastlinstva in favne, ki jih najdemo v rečnih bregovih in gozdnih pokrajinah. Barvna paleta se zgleduje po značilnostih gruzijske vode v njihovem izvirnem in oksidiranem stanju, ki ponovno spodbuja nostalgijo po preteklih časih.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Peace and Presence Well-Being Blagovna Znamka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Peace and Presence Well-Being Blagovna Znamka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Peace and Presence Well-Being Blagovna Znamka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimenzije in embalaža: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Oznake: branding, visual identity, logo, stationery, packaging, merchandise
Proizvodna tehnologija: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Oblikovalski izziv: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Raziskave: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiracija: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Trajanje projekta: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Potek delovanja: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.