Hybrid Beauty Kolekcija Ženskih Oblačil – avtor Moon Chang

Delo Hybrid Beauty Kolekcija Ženskih Oblačil avtorja Moon Chang je izjemno cenjeni dobitnik prestižne nagrade 2020 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje mode, oblačil in obleke.

ZlataModa· 2020

Hybrid Beauty Kolekcija Ženskih Oblačil

avtor/ica: Moon Chang

Naročnik: Moon Chang Design Studio

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Moda

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Dizajn

O dizajnu Hybrid Beauty Kolekcija Ženskih Oblačil

Zasnova Hybrid Beauty kolekcije je uporabiti simpatičnost kot mehanizem preživetja. Simpatične lastnosti so trakovi, ruševi in rože, ki jih oblikujejo s tradicionalnimi tehnikami mlinarstva in mode. To poustvari stare tehnike couture v sodobni hibrid, ki je romantičen, temen, a tudi večen. Celoten postopek oblikovanja Hybrid Beauty spodbuja trajnost za ustvarjanje brezčasnih modelov.

Priznanje

O nagradi Zlata nagrada A' Design Award

Hybrid Beauty Kolekcija Ženskih Oblačil je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Hybrid Beauty Kolekcija Ženskih Oblačil se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Hybrid Beauty Kolekcija Ženskih Oblačil ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
Dimenzije in embalaža: The whole collection is 8 looks womenswear, size 4.
Oznake: modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
Proizvodna tehnologija: The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
Oblikovalski izziv: The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
Raziskave: While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
Inspiracija: Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
Trajanje projekta: Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
Potek delovanja: The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
Patenti: Copyright to Moon Chang
Člani ekipe: Designer: Moon Chang
Creative Director: Moon Chang
Zasluge za slike: Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise