Menogga Blagovna znamka – avtor 1983Asia

Delo Menogga Blagovna znamka avtorja 1983Asia je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2020

Menogga Blagovna znamka

avtor/ica: 1983Asia

Naročnik: 1983Asia

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #86957

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Barve

Dizajn

O dizajnu Menogga Blagovna znamka

Menogga je oblikovanje blagovne znamke, ki temelji na kulturi manjšine Zhuang na Kitajskem. Tradicija ljudstva Zhuang ohranja legendo, da so ljudje rojeni iz cvetja, boginjo Menoggo pa še danes časti. Identiteta blagovne znamke izraža ženski duh, dobroto in strpnost, ki ju najdemo v tej legendi. Tradicionalne slike tkanin ljudstva Zhuang so bile skenirane in ponovno narisane z digitalno oblikovalsko programsko opremo, da so oblikovale sodoben vizualni sistem. Identiteta je uporabljena na oblačilih, embalaži in dežnikih, z uporabo vročega žigosanja, vezenja in flokiranja. Cilj je predstaviti kulturo pokrajine Guangxi širši publiki.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Menogga Blagovna znamka je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Menogga Blagovna znamka se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Menogga Blagovna znamka sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimenzije in embalaža: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Oznake: Package design, branding design, traditional culture, Asian design
Proizvodna tehnologija: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Oblikovalski izziv: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Raziskave: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiracija: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Trajanje projekta: this project finished in March 2018 in Guangxi China
Potek delovanja: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patenti: 1983ASIA
Člani ekipe: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Zasluge za slike: 1983ASIA