Pagoda Korporativna identiteta – avtor 1983Asia

Delo Pagoda Korporativna identiteta avtorja 1983Asia je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2020

Pagoda Korporativna identiteta

avtor/ica: 1983Asia

Naročnik: 1983Asia

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #86954

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Barve

Dizajn

O dizajnu Pagoda Korporativna identiteta

Pagoda je korporativna identiteta, ustvarjena za kitajsko sadjarsko podjetje. Identiteta temelji na dveh maskotah opic, ki sta bili najprej narisani kot svinčniški osnutki, nato pa razviti s programsko opremo za digitalno oblikovanje. Opici sta bili izbrani, ker sta v kitajski kulturi povezani s sadjem, hkrati pa simbolizirata modrost in pogum. Maskoti plešeta skozi vsa štiri letne čase, cvetlice okoli njiju pa se spreminjajo z vsakim razpoloženjem. Barve se navezujejo na cvetlice, letne čase in naravo. Pri tisku je uporabljena UV-prevleka in vroče žigosanje. Cilj je predstaviti azijsko kulturo s spoštovanjem do narave in življenja.

Priznanje

O nagradi Železna nagrada A' Design Award

Pagoda Korporativna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Pagoda Korporativna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Pagoda Korporativna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Dimenzije in embalaža: UV, hot stamping
Oznake: Package design, totem, traditional culture, Asian design, fruits
Proizvodna tehnologija: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Oblikovalski izziv: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Raziskave: Chinese symbol and totem research
Inspiracija: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Trajanje projekta: this project finished in end of 2017 in Shenzhen China
Potek delovanja: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Patenti: 1983ASIA
Člani ekipe: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Zasluge za slike: 1983ASIA