Feel The Vineyard Razstavna zasnova – avtor Kelvin Chan

Delo Feel The Vineyard Razstavna zasnova avtorja Kelvin Chan je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje dogodkov in prireditev.

BronastaDogodek· 2020

Feel The Vineyard Razstavna zasnova

avtor/ica: Kelvin Chan

Naročnik: Hong Kong Trade Development Council - Exhibition Services

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Dogodek

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Preverite status nagrade za #86887

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Barve

Dizajn

O dizajnu Feel The Vineyard Razstavna zasnova

Občuti vinograd je razstavna zasnova, ustvarjena za sejem vina in žganih pijač v Hongkongu. Postavitev obsega osemsto triintrideset kvadratnih metrov in vključuje stojnice za 255 vinskih znamk. Tema je vinska klet. Glavni materiali so les, trava in kovina. Lesni vzorci spominjajo na tradicionalne sode, trava pa nakazuje vinograd. Za razstavne enote so bile izbrane kovinske omarice z žično strukturo, ki prihranijo prostor in omogočajo prilagodljivo razporeditev. Aromatska stena predstavlja različne vonje avstralskih vin, vinski bar pa ponuja sproščeno okolje za degustacijo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Feel The Vineyard Razstavna zasnova je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Feel The Vineyard Razstavna zasnova se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Feel The Vineyard Razstavna zasnova sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimenzije in embalaža: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Oznake: Exhibition, winery, natural, Australia, Wine, modern, creative
Proizvodna tehnologija: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Oblikovalski izziv: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Raziskave: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiracija: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Trajanje projekta: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Potek delovanja: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Zasluge za slike: Hong Kong Trade Development Council