Kalitva Katalog Izdelkov – avtor Lana Raizen

Delo Kalitva Katalog Izdelkov avtorja Lana Raizen je izjemno cenjeni dobitnik prestižne nagrade 2019 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2019

Kalitva Katalog Izdelkov

avtor/ica: Lana Raizen

Naročnik: Kalitva

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #73261

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Dizajn

O dizajnu Kalitva Katalog Izdelkov

Katalog je bil izdelan za ruskega proizvajalca pripomočkov za kuhanje. Kot rezultat podrobnega seznanjanja in primerjalne analize vseh zbirk so bile izbrane najprimernejše začimbe, zelišča in zelenjava, ki so dopolnile zasnovo kataloga in izpostavile prednosti vsake kolekcije. Glavna platnica kataloga je narezana z rezom v obliki ponve, skozi katero je razvidna barvna fotografija kolekcije. Ročaji ponve in lonci na drugem pokrovu so lakirani z mehkim dotikom, kar posnema dejansko pokrivanje teh ročajev.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Kalitva Katalog Izdelkov je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Kalitva Katalog Izdelkov se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Kalitva Katalog Izdelkov sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimenzije in embalaža: Width 210 mm x Depth 9 mm x Height 250 mm
Oznake: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Proizvodna tehnologija: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Oblikovalski izziv: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Raziskave: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiracija: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Trajanje projekta: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Potek delovanja: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Člani ekipe: Lana Raizen
Zasluge za slike: Photographer: Sergey Fedotov, Kalitva