Identity Created by Consumer (ICC) Korporativni identitetni sistem – avtor Jone Aleksiunaite

Delo Identity Created by Consumer (ICC) Korporativni identitetni sistem avtorja Jone Aleksiunaite je izjemno cenjeni dobitnik prestižne nagrade 2013 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2013

Identity Created by Consumer (ICC) Korporativni identitetni sistem

avtor/ica: Jone Aleksiunaite

Naročnik: Vilnius Academy of Arts

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

19,346

Potrjeni dobitnik nagrade

Preverite status nagrade za #27919

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Identity Created by Consumer (ICC) Korporativni identitetni sistem

Identiteta, ki jo ustvari uporabnik, je dinamičen korporativni identitetni sistem, razvit za moderni umetnostni muzej. Sistem združuje stalni in dinamični del. Osnovni vizualni elementi ter tiskani komplet tvorijo stalni del. Dinamični del pa nastaja iz podatkov, ki jih ustvarijo obiskovalci. Vsak obiskovalec ustvari svoj osebni simbol in podobo gibanja. Ti elementi se nato uporabijo za spominke, gibljivo grafiko ter dinamični logotip, prikazan na spletni strani in digitalnih zaslonih. Vizualno gradivo je izdelano z vektorsko grafiko in posnetim videom.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Identity Created by Consumer (ICC) Korporativni identitetni sistem je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Identity Created by Consumer (ICC) Korporativni identitetni sistem se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Identity Created by Consumer (ICC) Korporativni identitetni sistem sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimenzije in embalaža: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Oznake: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Proizvodna tehnologija: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Oblikovalski izziv: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Raziskave: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiracija: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Trajanje projekta: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Potek delovanja: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Člani ekipe: Student Jone Aleksiunaite
Lecturer Marius Bartkus