Wudang Blessing Vizualna identiteta – avtor Yao Wu

Delo Wudang Blessing Vizualna identiteta avtorja Yao Wu je izjemno cenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

SrebrnaOglaševanje· 2026

Wudang Blessing Vizualna identiteta

avtor/ica: Yao Wu

Naročnik: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #181672

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Dizajn

O dizajnu Wudang Blessing Vizualna identiteta

Wudang Blessing je sistem vizualne identitete, ustvarjen za blagovno znamko kulturnega turizma. Sistem na sodoben ilustrativen način reinterpretira taoistične kulturne figure, med njimi cesarja Zhenwuja, Pet bogov bogastva, Fu Lu Shou in blagoslov učenja s pobočja Taizi. Tipografija v poteze črk vključuje krivulje gora. Vzorci so modularni, vektorske grafike pa se prilagajajo od vizitk do velikih plakatov. Na voljo sta dva barvna načina: CMYK za tisk in RGB za zaslone. Enoten sistem nadomešča razpršene podobe ter podpira izdelke, embalažo in digitalne medije.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Wudang Blessing Vizualna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Wudang Blessing Vizualna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Wudang Blessing Vizualna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimenzije in embalaža: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Oznake: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Proizvodna tehnologija: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Oblikovalski izziv: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Raziskave: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiracija: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Trajanje projekta: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Potek delovanja: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patenti: /
Člani ekipe: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
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